Archive for the ‘search engine optimization marketing’ Category

Would like help in researching how to market seo coaching, offline and via teleconferences and what would be the markets to consider coaching and why should i consider them

SEO yourself to SEO Expert.

I have a new website at

http://www.specialhomeproducts.com

Check it out! I have many new home decor and office decor products, as well as great gift ideas for every special occasion….just need ideas as to how to market this without it costing an arm and a leg….am working on a limited budget. The idea is to MAKE money with it, NOT SPEND every dime I have just to get it marketed and ranked on the search engines. If anyone out there has resources for excellent internet marketing, that is reputable, NOT SCAMS, and is easy to understand for the beginner, let me know! I know amazon.com has several books you can get, such as "search engine optimization for dummies", or "keywords for dummies"…may have to go with that for now, to save on my expenses…already put TOO much into this project to give up on it….getting several hits a day to the site, but still no significant sales….any help I can get out there would be greatly appreciated. debs3

You can do it for free no problem but it will require a little time on your part.

First you need to get two books from the library:

Designing with Web Standards http://www.zeldman.com/dwws/

Don’t make me think http://www.sensible.com/buythebook.html

Reading and understanding these two books alone will put you ahead of 99.9% of webdesigners.

Then you need to read a free, reliable and up to date SEO tutorial. There are only two of these on the web that are considered worth reading.

http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization

http://www.seo-blog.com/tutorial.php

That’s it! Read, learn and implement.

Good luck!

<a href="http://www.topsecret-backlink-software.com/" target="_blank">Search Engine Optimization</a> The Most Powerful Search Engine Marketing Software On The Web! <<<=== has anyone ever used these programs?

Hi,

If your Web site have lots of pictures, but hardly any text (also called content or information). the search engines ignore graphics. They use software robots called spiders that spider your Web site (crawl through the text). Because you have very little content, the spiders will not find your Web site very tasty and will virtually ignore it.

Which means you will get very little traffic to your Web site in the form of visitors, surfers, tire kickers, etc. When you went looking for a Web Site Builder, you should have made sure that they did search engine marketing (SEM) or optimization (SEO) – creating the Web site is only 10% of the project. The other 90% is SEM.

To check how your Web site ranks go to (http://traffic-test.sitesell.com/waltera1.html). No data means that the search engines don’t know you exist, you are invisible to them. Invisible means no traffic = no visitors = no sales = no money.

Hiring an expert to do SEM is expensive.

You can apply to DMOS for a listing in their directory (http://dmoz.org/help/geninfo.html). It takes a long time to get accepted because a real person looks at your application, not a software robot like the search engine spider programs.

If you are lucky enough to get listed, Google will index your Web site. You can also submit your Google sitemap to Google to get them to index your Web site. You have to go to Google and get the URL for the sitemap and then create a separate Web page for that sitemap.

I assume you want to get a low page rank in Google. If that is true you need to do search engine marketing (SEM).

If you had the right Site Build It software, Site Build it software would do all submitting for you automatically.

Here is a tool you can use to check on how your Web site stacks up against other Web sites – (http://searchit.sitesell.com/waltera1.html). Check for Popularity to get Alexa Rank.

There are only 4 or 5 search engines worth submitting to, the rest are a waste of time and money.

The best way to get traffic is via lots of pages with quality content for the SEs to spider.

Craigslist is just one arrow in your quiver of search engine marketing arrows. It’s free.

Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as whatever.com. You should definitely have a dot com as part of your URL. This is what surfers expect.

SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no targeted traffic.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don’t pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.

Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it’s the best on the Web.

This is a very good book for building traffic: Search Engine Optimization – An Hour A Day by Jennifer Grappone and Gradiva Couzin. Their advice is mostly free.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That’s why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. (http://traffic-test.sitesell.com/waltera1.html) Most free Web sites get a rank of "no data"; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.

Sneaky techniques are called "black hat" optimization. Won’t work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.

Linking is important. SEs love links. Site build it software includes automatic link exchanging.

Work hard to create more useful sites, more Web pages Get great software for building web sites. One that does SEO for you.

The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.

If you have the right Site Build it software, the software submits to search engines automatically, as I said above.

How did you build your Web site? I hope it wasn’t one of those free web builder sites.

You see, there are lots of Web sites that will build a Web site for you. That’s where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.

So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it’s FREE. Go here to download: http://www.nvu.com/index.php. However, like most free Web sites it does not do SEM.

Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.

Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.

But how do you know which keywords are the best. Ahhh! That’s the question and I will give you a web site that does keyword analysis and it’s free.

The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let’s say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here’s the URL: https://adwords.google.com/select/KeywordToolExternal – remember, it’s free

Here’s a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.

Then, there is Brad Tabke’s "26 steps to 15K a day". It boils down to solid content thoughtfully put together can make more impact than a decade’s worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.html).

Brad also created and runs one of the best forums for Web site building information at: (http://www.webmasterworld.com/).

This is the exact same plan used by Site Build It. See Ken’s blog: (http://blogit.sitesell.com/waltera1.html). I’m not saying Brad stole it from Ken Evoy, but Ken developed what is known as the C + T + P + M formula.

This is how the formula works:
Create in-demand content (information) – C
Attract Targeted Traffic (visitors) – T
Presell Those Visitors – P
Monitize Presold Traffic – M

Content
Web users search for information, for solutions. They are not looking for you – they don’t even know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. (http://ctpm.sitesell.com/waltera1.html) To succeed online, start where they start – at "the search."

Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo!, MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers "meet you" at your site. These visitors are known as "Traffic.".

PREsell
Complete strangers develop trust and confidence in you. Why? You "PREsell" by OVERdelivering what they seek… relevant, original, information.

Deliver it in your own voice, in your own way. Go beyond merely instilling confidence… your visitors will like you.

Monetize
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster

http://results.sitesell.com/waltera1.html

capecod1@capecod-beaches.com
wab@theworld.com

P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog. Turn your blog into articles and submit them to article sites with your URL.

P.P.S. You flat out do not have enough content on your Web site. If you did the SEs would find you. You need more information, more Web pages with quality content, to attract traffic via the SEs.. One page Web sites have no no content. Create more pages. Use the content to submit articles to article Web sites. Make sure the articles refer back to your Web page. This will attract more visitors and the SEs.

P.P.P.S. Good articles on search engine marketing here – no hype – (http://www.jehochman.com/articles/).

I was wondering what anyone could tell me about JayPaul Thibault and his knowledge of Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, and his overall Search Engine Marketing (SEM) abilities.

(if you haven’t heard of Jay-Paul Thibault please don’t commit)

I know of Jay-Paul Thibault and his knowledge of Search Engine Optimization is very formidable. He was very successful with a dotcom he started back in the late 90′s. Jay-Paul now works as a consultant focusing on Search Engine Marketing and SEO.

JayPaul Thibault tends to do work for friends and family and is rather selective as to the projects he undertakes. Mr. Thibault has also taught several private seminars on SEO theory, SEM tools, and how to run successful PPC campaigns.

If you have SEO questions or need help in developing a search engine friendly site then Jay Paul is the one you want to speak with.

PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN

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Marketing is a Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search and Social Marketing

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Any recommendation? affordable and quality seo company. thanks

You can try www.adsph.com

They offer SEO (search engine optimization) service and internet marketing, they have affordable seo package or they can create / customize an seo package for you according to your budget.

They also offer web design service, they can re-design your site for a very affordable price.

Visit them at www.adsph.com

Hi friends I’m planning to do Search Engine Optimization can anyone give me some suggestions

Well, i think that search engine optimization is something which needs a huge capital. There is no doubt whether it is gonna work out. This SEO is not worth the money we pay. We should pay a considerable amount for the service to be rendered. Being a Web Designer and a freelancer on web i can frankly and clearly say that this is utter foolishness. But you can do something better than this which involves low costs only. You can try out Google AdWords. Poat your Ad in Google AdSense services through Adwords. Don’t get confused. You can try AdWords. You should pay for it monthly and the rate is less than the SEO standard rates. It can also increase your website hits. So then your money is worth. You can also try out some websites like http://www.linkreferral.com/ and also http://www.weblog.com/. Post the website link there and i assure you that you can increase the site traffic. I do not say that SEO is a bad option but you won’t get good results as you have expected.

Contact me for details:
praveen.supergenius@gmail.com

Praveen Varghese

Hello friends.

My name is Ivan from Toronto, Canada. I am a copywriter for a SEO company located in Montreal, Quebec.

Me and my colleagues have run into a little dilemma and I was wondering if you could assist us with your expertise.

We are a search engine optimization company, and are currently working of a FAQ section of our site and by our very nature tend to ask more technical, advanced questions and are afraid of overlooking the obvious. Since SEO is quite a niche practice, I was wondering if you could give us a hand and ask a couple of questions.

SEO – Search Engine Optimization, what would be the questions you would ask if you came across that phrase. For Example:

- What is it?
- Who does do?
- and so on, anything that comes to your mind will be of great value to us.

We would greatly appreciate any questions on your part, no matter how small or big! Anything that can help us get that FAQ up there!
I will try to answer all of them. Thank you, hope to hear from you

What is Organic SEO ?
What is SERP ?
What is ranking ?
What is Link Building?
What is Keyword Research ?
How many members are there and will there be a dedicated account rep.
What options of support are available.
Do you provide reports how often.
SEO Terms, make it a seperate page.
Guarantee or not guaranteed
Result time
Pricing

As a seo this is what are common questions asked by my clients. If your market is targeted like mine is real estate related sites then some questions about it. keep it under 10 questions on each page and let people call you or contact you for more information.

for our website where can i get advantage in terms of fees or quality of the service if I take services from these companies rather than approaching SEARCH ENGINES directly for get our site promoted by them

Web Marketing is not limited to your corporate site and google results only. It can be effectively used to generate traffic to your site. Web marketing is an essential part of your on-line business. This type of marketing is no longer for the part-time designer, or artist. In a nutshell it is all about improving your page ranking and getting noticed by the Internet surfers.