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Posts Tagged ‘business web’
March 9th, 2010 | Author: admin
The biggest asset in any business is its information. This being the case, a content management system for a small business website can prove invaluable. This is because content management systems lower operating costs, are more efficient and offer small business owners a wide range of features for their websites. Before selecting a content management solution, it is important that you know the nature of your content, the features in the management system and the quality of the website experience. Some content management systems are simply static, which means they do not have a database. These systems are easy and inexpensive to implement and they do not require knowledge of HTML programming. A small business website will find that static management solutions offer modest publishing needs well suited for them.
If your business is looking to having a full-featured website without the hassle of dedicated IT resources toward system set-up and maintenance, then a hosted content management solution may the better option. This option usually has a lower up-front implementation cost with an ongoing subscription fee. The variety of hosted solutions also means that a small business website owner has a wide choice to choose from. There are blog-oriented solutions and a variety of full-featured solutions with clickability offers. These solutions are a good choice for businesses that want to avoid the headaches of installing a content management solution on their website.
Another solution for a small business website is open source. Open source is free and customizable. One advantage of open source is the fact that they allow for a wide range of plug-ins that can be used to add functionality in such things as visitor tracking and ad management among others. The fact that open source comes with the source code allows for business owners to change the program to suite their needs. Commercial alternatives of open source offer ready-to-use and extendible �turn-key� solutions and they come with better documentation and support. They are also less expensive to enterprise solutions as well. A small business website owner who has a clear understanding of what he or she wants will find that these solutions will serve them well.
Before implementing your content management solution, it is important that you devise a blueprint that will identify your objectives and strategies and thus define your website needs. This will help you, as a small business website owner to know what information to be included on the website and how effective it will be.
February 1st, 2010 | Author: admin
If you own a small business and a web site, you know you’re facing a lot of competition. In order to increase traffic to your site and therefore gain more sales, you need to stand out from the crowd. This can be accomplished, even on a shoestring budget. Here we provide several pointers to get your business profitable and thriving, which are applicable to both new and existing small business web sites.
While you’re probably aware of the importance of search engine rankings, it’s still worth a mention. Be aware that 75% of all searches are conducted through Google. This being the case, you’ll want to give particular attention to what increases your rankings for your business web design � of course, getting on page one is your ultimate goal. Google provides articles and FAQs to give you guidance, so take a look.
While the big name corporations seem to adhere to the plain Jane, two-color design, as a small business, you’re better off with a small business web design that creates visual excitement for your visitors. This doesn’t translate to a cluttered, too-busy look. Your logo design should be simple but memorable. Images relevant to the content on each page serve to highlight and enhance the information you’re presenting. Your page layout should be consistent, with ad placement, content and other elements in the same general area of every page.
As for content, this is the biggie. You want plenty of it, providing valuable, quality information your visitors can use and won’t be likely to find elsewhere. The idea here is to establish yourself as an expert in your field. Another way to use content to bring new traffic to your site is to submit some of your better pieces to reputable directories with a large readership. The directories allow you to include a byline, with a link to your site.
Do your research on keywords! Even with quality content, if you don’t use the right keywords, you’ll lose in your search engine rankings. Instead of gaining the coveted page one entry, you may end up on page 10! Statistics indicate most searchers don’t go beyond page two of the search results. Check out the Wordtracker keyword research tool. Most people swear by the results they obtain with this tool. Finding and using the right keywords for your business niche is one of the most effective elements of your business web design plan, so don’t neglect this one.
When you’re working out your plan for your business web design, consider adding a free newsletter. (If you don’t know how to get a newsletter going, there are plenty of free tutorials and templates to guide you through the process.) Before you publish your newsletter, decide on a schedule you can commit to � a bi-weekly newsletter is manageable for most small businesses and keeps your site in your reader’s minds.
If you do decide to offer a newsletter, place your offer in a prominent (and same) location on every page. Building an email list is an important element of the successful business web design. In addition to feature articles published in your newsletter, you may want to offer articles to other newsletters for businesses outside of your niche, but in a related field, further increasing your exposure to the world.
When you have some spare time, work on a downloadable ebook or special report, which, when completed, you offer at no cost to interested visitors.
When launching or revamping your web site, a resource page of links to information is a must. This is also a good place to include affiliate links to quality products, which gives you some commission income as well.
As time permits, there are even more ways to enhance and expand your business web design. Think about adding a blog, message board or forum for your visitors.
If you implement all of these elements, you’ll soon reap the benefits. Watch your traffic � and income � grow!
January 5th, 2010 | Author: admin
Web analytics refers to the measurement, collection and analysis of internet data for the purpose of optimizing and understanding the use of the web. Web analytics can either be on-site or off-site web analytics. On-site web analytics involves the analysis of your own website in order to determine how visitors navigate through your site. This usually involves an analysis of landing pages, drivers and conversions of the site towards a purchase. In the commercial context, this kind of analysis provides performance indicators of a web site or a marketing campaign. Off-site analytics involves a look at the internet as a whole and the potential as well as the visibility of a website to the internet community. Historically though, the term web analytics has come to refer to on-site measurements of a particular web site.
The use of web analytics technologies involves either collecting data stored in logfiles on the web server or by use of page tagging where JavaScript is used to notify a server that a page request by a browser has occurred. This data can then be collected to produce web traffic data. These are the main ways of collecting data. There are other ways which include e-mail response rates, lead information, click heat mapping among others. Web log analysis software is used to collect the data from web logs and generate extensive statistics. The emergence of search engines means that log analyzers have to ignore requests from spiders and track cookies from visits instead. Page tagging helps to resolve some inaccuracies of log file analysis by use of web counters.
Assigning of cookies is also another important element of present web analytics services. Cookies help to uniquely identify a visitor and any subsequent visits. Due to their varied uses between web sites, the quality of data collected and reported from them is affected. Alternatively, data may also be collected by a third-party server by use of DNS look-ups to identify IP addresses. This method however has the risk of losing data if DNS look-ups fail or are delayed for too long.
Today, commonly available web analytics third-party software provides highly customizable enterprise-level analysis of systems by offering real-time and historical data that can even be visualized with graphs and charts helping marketers and site designers to optimize their business web sites. Depending on which web analytics software you choose, this method of analyzing your web site can help you to improve conversion rates.
